Black or White?

En shock!!. Estoy en Acapulco, despuesito de acostar chamacos y por servir la primera cuba de la noche para relajar y un buen amigo (ochentero de corazon, que esta viviendo en pleno la crisis de los cuarenta) nos da la noticia que en la ultima hora habian anunciado la muerte de Michael Jackson y de Farrah Fawcett un icono de la Television y la sensualidad. Lo primero que me viene a la cabeza es pensar el impacto en los medios digitales, ah claro tambien un poco de pena y tristeza y por supuesto pensar en los momentos en que este artista impacto mi vida, fueron varios, recuerdo concurso de baile en casa del abuelo con los primos, con mocasin y calceta blanca, aprender el moonwalk, thriller el video y una que otra peda por ahi echando baile de michael. Nunca fui fan, pero si reconozco el artista y el talento y critico la forma en que se destrozo la vida.

Pero lo que quiero poner en este post es el impacto que tiene en la vida digital a traves de unos ejemplos:

Para iTunes por ejemplo significa millones de ventas en canciones y videos que quizas millones de usuarios las tenian olvidadas o por lo menos en su lista de futuras compras, pero la muerte de Michael Jackson el icono ochentero pop, el artista que causo tanto ruido con su cambio de color, el pederasta sospechado, el vendedor de los records de un album y quizas el mas vendido en la historia, genera oportunidades para todos, para unos de comunicar, para otros de publicar y para otros de monetizar. Para YouTube por ejemplo pues significa un tema mas que da mucho de que hablar para sus usuarios poder publicar e incluir temas nuevos en el algoritmo de busquedas.

Para tecnologias mobiles significa la venta de imagenes del idolo por o bien ring tones, para muchos otros medios pues la publicacion de la historia y programas especiales que venden a hambierntos anunciantes.

En fin hay muchas cosas que pueden salir con noticias como la de este artista, pero lo que quiero destacar es que los medios sociales tienen un papel importantisimo en nuestra vida.

Y un dia despues........1 millon de downloads en 1 seamana.

As the Michael Jackson’s body is being prepared for transport to a public viewing at the Neverland Ranch, his music rules the charts once again.

Billboard’s latest sales charts show the king of pop as the first artist ever to sell more than a million downloads in a single week, among other firsts.

Fans flocked to the late popstar’s greatest hits, purchasing a record-breaking 2.6 million Jackson solo recordings and Jackson Five songs, according to Nielsen SoundScan data for the week ending June 28. Jackson also dominated Billboard’s “Comprehensive Album Chart,” which tracks both new albums and older catalog albums — the first time a catalog album has ever scanned more sales than any new album.

The “massively talented boy-man,” as his former collaborator Paul McCartney described the eccentric star, posthumously claimed the top three spots with two greatest hits collections and the legendary Thrilleralbum:

1. Michael Jackson - Number Ones (108K album sales scanned)

2. Michael Jackson - The Essential Michael Jackson (102K)

3. Michael Jackson - Thriller (101K)

4. The Black Eyed Peas - The E.N.D. (88K)

Jackson may once more rule the charts, but times have changed for the record industry since the ’80s heyday of cassette and vinyl retail sales. Last week, Billboard estimated that retailers sold 415,000 solo Michael Jackson albums (an increase of 4,150 percent from his total the previous week). In the months following its release, Thriller alone regularly sold twice that in a week.

Engagement en sitios de Periodicos

Encontre este articulo en Sillicon Alley Insider, el cual habla de como ha disminuido el numero de minutos que los usuarios emplean en visitar los sitios de sus periodicos favoritos, se podria pensar que es malo pues mientras mas tiempo esten los usuarios en nun sitio es mejor, pero no necesariamente, quizas es mejor la manera en que las redacciones estan presentando sus contenidos, es decir de una manera mas sencilla, mas al grano y con una navegacion que permita al usuarios aprovechar mejor el tiempo que emplea al dia en leer noticias. Creo que los headlines juegan un papel fundamental, asi como tambien el video y las imagenes.

Esto aclaro, no es un hecho, es una suposicion de un servidor, pues este problema de saber si el usuario que esta menos tiempo ahora que antes es bueno o malo. Mi punto de vista es que mientras menos menos tiempo este, es por que su experiencia es mas efectiva y mas directa. En los comienzos de internet pues otra historia hubiera sido, por las fallas en las conexiones, la baja velocidad y la presentacion de los contenidos.

Hasta cuando se recuperara el mercado Online? 2010?

Many economists and business leaders consider ad spending a leading economic indicator. If that is true, the needle is pointing down.In March, GroupM, the parent of WPP agencies, estimated that global advertising would decline 4.4% this year.But they changed their minds, and quickly.GroupM now expects global advertising spending to drop 5.5% in 2009.

The GroupM study, “This Year, Next Year,” forecast that ad expenditures in the US would fall 4.3% in 2009—followed by a 6.5% drop in 2010.

In fact, ad spending growth in the UK, Canada, France, Germany, Italy and Japan is expected to lag Brazil, Russia, India and China.

“China’s economic stimulus has already bolstered confidence, and the demand for advertising in Russia will recover quickly if $70-a-barrel oil prices are here to stay,” said Adam Smith of GroupM. “Brazil and Indonesia remain among the top growth contributors, and India is predicted to come back strongly after pausing in 2009.”

As a result, things do not look quite so dismal everywhere.

Worldwide, GroupM is predicting a mild recovery in 2010 with the overall decline easing to “only” 1.4%, for total spending of about $411 billion.

According to MediaPost, saying that “some sort of recovery is at hand” was about as positive as GroupM was willing to be.

“Our global forecast for 2009 has finally stopped tumbling,” said Mr. Smith. “The 15 countries still reporting positive ad growth in 2009 has become 33 in 2010, and the number could rise as we phase through the year.”

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Un Poco de Marketing Digital

Estoy posteando este articulo de eMarketer sobre el futuro del Marketing Digital:

he Future of Digital Marketing conference, presented byEconsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion.

After the opening keynote, four hour-long sessions were devoted to the travel, financial services, retail and publishing industries.

These were the themes of the day:

The Future of Digital Marketing Is the Future of Marketing

Digital channels are increasingly crucial for all advertising and other communications with consumers. In fact, the word “digital” is becoming superfluous.

The Future is Unknowable—But It’s Already Here

Few speakers were prepared to predict the future. But speakers and delegates seemed to share a sense of what it will be like.

Within a few years, one or two genuinely new technologies will burst on the scene. But most “innovations” in marketing will be new applications of technologies already available, such as using Google Earth more to provide local context for travel destinations online, or using augmented-reality programs in mobile phones to display full product and price information for items viewed in the physical world.

Respect Is Key

In a world of behavioral targeting and the mountains of information being amassed about Internet users, transparency is more important than ever.

Top tips:

• Relevance for consumers means respecting their declared preferences, the explicit permissions they give and their right to privacy. Take the high ground.
• Give people access to their own information. That breeds trust and will lower resistance to marketing messages.

Going Back to Basics

A recurring refrain in all the industry sessions. Marketers of all stripes, dogged by the recession and overwhelmed by the plethora of digital tools and channels available, need to get the essentials right.

Top tips:

• Website optimization. Know what’s working, and fix what’s not. Ease of use for consumers is increasingly important. Make sure navigation and content are efficient and up to date, and remove dead links.
• Consistent, end-to-end branding.
• Ensure your products, services and USP are crystal clear to consumers.
• Make simple, clear calls to action.
• Set deadlines and keep them. Work backward from where you want your business to be in six months to establish marketing plans. If you can’t see reaching the goal you set, rethink the goal.
• Concentrate on home markets first. Get those right before rolling out elsewhere.
• Search: It may not be sexy, but it remains “the lifeblood of marketing.”
• Don’t average cost-per-click data over entire campaigns. To see underlying patterns, you need to get granular.
• Make your money go further. Assess the media you own (content assets, Website and so on), the media you buy and the media exposure you earn (mentions in major newspapers or industry news sources, for example). Maximizing coverage of your owned and bought media in the press can multiply your exposure many-fold.

Basics Aren’t Enough

Somewhat paradoxically, this theme went hand in hand with hard advice on Web analytics, clarity, brand consistency and leveraging existing assets. Many speakers stressed the importance of getting beyond the predictable and the merely adequate to deliver an unexpected, higher-value consumer experience—aka “magic.”

Top tips:

• Think high value, not high volume.
• Avoid fake personalization. If you claim to act on your customers’ declared interests, make sure it shows. Tailor content to your site visitors and the recipients of your e-mail campaigns.
• Empower your advocates, and provide tools they can use to spread the word.
• Cool tools are best, such as iPhone applications or widgets that make key activities portable, easily accessible—and fun.
• Use an element of surprise to spark excitement and interest. If you run a travel site, delivering one unexpected, intriguing option in an otherwise predictable list of hotels in Florida can remind users of something often forgotten these days: Serendipity is central to the online experience.

El ecosistema de los medios sociales

Asi es como se compone el ecosistema de Social Media (Medios sociales):

Social Networing: MySpace, Facebook, Hi5, Metroflog, Bebo, Friendster, Gather.com, LinkedIn, Moli, Ning, orkut, Plaxo.

Publish: Blogger, Constant Contact, Joomla, Knol, SlideShare, Typepad, Wikia, Wikipedia, Wordpress.

Photo: Flickr, Photobucket, Picasa, Radar.net, Slide, SmugSnug, Twitxt, zoomr.

Audio: Itunes, PodBean, Podcast.net, Rhapsody.

Video: Brightcove, google video, hulu, metacafe, viddler, Youtube.

Microblogging: Plurk, Twitter, twixtr.

Livecasting: justin.tv, Live 365, BlogTalkRadio, Shoutcast.

Virtual Worlds: Active worlds, Kaneva, Second Life, There, ViOS.

Gaming: 4x4 evolution, Entropia Universe, EverQuest, WOW.

Productivity Applications: Acteve, AOL, BitTorrent, Eventful, Google alerts, Google docs, gMail, Survey Monkey.

Aggregators: Digg, Friend Feed, googlereader, Igoogle, My Yahoo, Reddit, Yelp.

RSS: Atom, FeedBurner, PingShot, RSS 2.0

Search: Bing, Google, Yahoo, Everzing, Google, Ice Rocket, Meta Tube

Mobile: Jott, AOL Mobile, BrightKite, CallWave, Jumbuck, SMS.ac

Interpersonal: Messenger, skype, Accrobat Connect, Go to meeting, Meebo, WebEx.

Twitter

La definicion de Twitter

Redes Sociales para principiantes

Una definicion simple de las redes sociales (segun Edgar Arreola):

EL MAPA DE LAS REDES SOCIALES

Todo lo que baja..........

Una caida bastante preocupante en el mercado de la publicidad en linea de un estudio de PHC que publica IAB, sin duda una fuente confiable. Es preocupante por que estamos atravesando una crisis tremenda y falta tiempo y acciones para que esta mejore. Ahora yo como lo siento es que en efecto ninguna caida es buena, pero es el periodo en que se ajustan y afinan los mercados y solo los que estan disenados para subsistir lo hacen. Ahora esta caida es mucho peor en otro medios, como los impresos, que han registrado caidas brutales y dificiles de recuperar. Lo comparo un poco con la bolsa de valores, la cual pues si, sufre, pero siempre se recupera a traves del tiempo pues esta solidificada por inversionistas por un lado y por las empresas en el otro, lo mismo pasa en este mercado de publicidad online , estan los anunciantes y por el otro estan los medios digitales que desarrollan soluciones para llegar mas efectivamente a sus audiencias.

Todos los mercados este 2009 han ido a la baja, creo que este ha sido el menos afectado, ya que muchos de los presupuestos de los anunciantes han migrado de los medios tradicionales a los medios digitales, no por que sean mas baratos, pero si por que son mas eficientes en como llegan a sus audiencias, mas faciles de medir y absolutamente flexibles de cambiar o reforzar los mensajes.

Por eso es que tengo muchas fe en que esta caida es algo temporal, lo cual ayudara a solidificar mas este mercado.

Por eso el titulo de este posting,todo lo que baja..............sube o se desaparece.