Pasion por:
lunes, 14 de septiembre de 2009
lunes, 7 de septiembre de 2009
What The Fuck Is Social Media
miércoles, 26 de agosto de 2009
miércoles, 12 de agosto de 2009
jueves, 6 de agosto de 2009
miércoles, 5 de agosto de 2009
lunes, 3 de agosto de 2009
sábado, 1 de agosto de 2009
jueves, 30 de julio de 2009
miércoles, 29 de julio de 2009
martes, 28 de julio de 2009
Etude Wave 3 - Social Media - Mars 08
martes, 21 de julio de 2009
lunes, 20 de julio de 2009
Medios Sociales Vs Medios Trdicionales

Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.
More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective interactive tools and services.
Forrester analyst Shar VanBoskirk alerts marketing and media professionals with a dire warning, “The cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!”
The majority of budget appears to be earmarked for search marketing, even though the search landscape is rapidly evolving to include real-time updates and also social, community and micro networks. As a marketing professional seeking to tap into spending and visibility trends, take notice to activity in Mobile and Social Media over the next five years.
As mobile devices not only extend the collaboration and productivity capabilities that used to tether us to fixed locations, we’re also seeing the rise of new, highly interactive mobile platforms and networks that increasingly capture our attention and time. Spending growth over the next five years is compounded at 27% which makes it the second most notable growth factor behind Social Media with $1,274 (in millions) expected to fund mobile programs in 2014.
Social Media spending will increase to $3,113 (in millions) in 2014 from $716 in 2009 representing a compound annual growth rate of 34% – the highest percentage gain in the marketing mix. This spending activity also ranks it it as the third most prominent program behind search marketing and display advertising.
Dollars that are moving away from traditional advertising are now allocated towards “un” marketing activities that will earn stature, credibility and ultimately empower a more confident group of influential advocates through investments in innovation, research, customer services, customer experiences, and marketing-specific technology and IT staff.
jueves, 16 de julio de 2009
El arte de habilitar conversaciones e influenciarlas
domingo, 12 de julio de 2009
Los 4 mandamientos para Social Networking

miércoles, 1 de julio de 2009
No echar en saco roto la historia de las grandes empresas

martes, 30 de junio de 2009
Black or White?

As the Michael Jackson’s body is being prepared for transport to a public viewing at the Neverland Ranch, his music rules the charts once again.
Billboard’s latest sales charts show the king of pop as the first artist ever to sell more than a million downloads in a single week, among other firsts.
Fans flocked to the late popstar’s greatest hits, purchasing a record-breaking 2.6 million Jackson solo recordings and Jackson Five songs, according to Nielsen SoundScan data for the week ending June 28. Jackson also dominated Billboard’s “Comprehensive Album Chart,” which tracks both new albums and older catalog albums — the first time a catalog album has ever scanned more sales than any new album.
The “massively talented boy-man,” as his former collaborator Paul McCartney described the eccentric star, posthumously claimed the top three spots with two greatest hits collections and the legendary Thrilleralbum:
1. Michael Jackson - Number Ones (108K album sales scanned)
2. Michael Jackson - The Essential Michael Jackson (102K)
3. Michael Jackson - Thriller (101K)
4. The Black Eyed Peas - The E.N.D. (88K)
Jackson may once more rule the charts, but times have changed for the record industry since the ’80s heyday of cassette and vinyl retail sales. Last week, Billboard estimated that retailers sold 415,000 solo Michael Jackson albums (an increase of 4,150 percent from his total the previous week). In the months following its release, Thriller alone regularly sold twice that in a week.
Engagement en sitios de Periodicos

Hasta cuando se recuperara el mercado Online? 2010?
Many economists and business leaders consider ad spending a leading economic indicator. If that is true, the needle is pointing down.In March, GroupM, the parent of WPP agencies, estimated that global advertising would decline 4.4% this year.But they changed their minds, and quickly.GroupM now expects global advertising spending to drop 5.5% in 2009.
The GroupM study, “This Year, Next Year,” forecast that ad expenditures in the US would fall 4.3% in 2009—followed by a 6.5% drop in 2010.
In fact, ad spending growth in the UK, Canada, France, Germany, Italy and Japan is expected to lag Brazil, Russia, India and China.
“China’s economic stimulus has already bolstered confidence, and the demand for advertising in Russia will recover quickly if $70-a-barrel oil prices are here to stay,” said Adam Smith of GroupM. “Brazil and Indonesia remain among the top growth contributors, and India is predicted to come back strongly after pausing in 2009.”
As a result, things do not look quite so dismal everywhere.
Worldwide, GroupM is predicting a mild recovery in 2010 with the overall decline easing to “only” 1.4%, for total spending of about $411 billion.
According to MediaPost, saying that “some sort of recovery is at hand” was about as positive as GroupM was willing to be.
“Our global forecast for 2009 has finally stopped tumbling,” said Mr. Smith. “The 15 countries still reporting positive ad growth in 2009 has become 33 in 2010, and the number could rise as we phase through the year.”
Stay ahead of the trends. Learn more about an eMarketer Total Accesssubscription, today.
jueves, 25 de junio de 2009
Un Poco de Marketing Digital
he Future of Digital Marketing conference, presented byEconsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion.
After the opening keynote, four hour-long sessions were devoted to the travel, financial services, retail and publishing industries.
These were the themes of the day:
The Future of Digital Marketing Is the Future of Marketing
Digital channels are increasingly crucial for all advertising and other communications with consumers. In fact, the word “digital” is becoming superfluous.
The Future is Unknowable—But It’s Already Here
Few speakers were prepared to predict the future. But speakers and delegates seemed to share a sense of what it will be like.
Within a few years, one or two genuinely new technologies will burst on the scene. But most “innovations” in marketing will be new applications of technologies already available, such as using Google Earth more to provide local context for travel destinations online, or using augmented-reality programs in mobile phones to display full product and price information for items viewed in the physical world.
Respect Is Key
In a world of behavioral targeting and the mountains of information being amassed about Internet users, transparency is more important than ever.
Top tips:
- Relevance for consumers means respecting their declared preferences, the explicit permissions they give and their right to privacy. Take the high ground.
- Give people access to their own information. That breeds trust and will lower resistance to marketing messages.
Going Back to Basics
A recurring refrain in all the industry sessions. Marketers of all stripes, dogged by the recession and overwhelmed by the plethora of digital tools and channels available, need to get the essentials right.
Top tips:
- Website optimization. Know what’s working, and fix what’s not. Ease of use for consumers is increasingly important. Make sure navigation and content are efficient and up to date, and remove dead links.
- Consistent, end-to-end branding.
- Ensure your products, services and USP are crystal clear to consumers.
- Make simple, clear calls to action.
- Set deadlines and keep them. Work backward from where you want your business to be in six months to establish marketing plans. If you can’t see reaching the goal you set, rethink the goal.
- Concentrate on home markets first. Get those right before rolling out elsewhere.
- Search: It may not be sexy, but it remains “the lifeblood of marketing.”
- Don’t average cost-per-click data over entire campaigns. To see underlying patterns, you need to get granular.
- Make your money go further. Assess the media you own (content assets, Website and so on), the media you buy and the media exposure you earn (mentions in major newspapers or industry news sources, for example). Maximizing coverage of your owned and bought media in the press can multiply your exposure many-fold.
Basics Aren’t Enough
Somewhat paradoxically, this theme went hand in hand with hard advice on Web analytics, clarity, brand consistency and leveraging existing assets. Many speakers stressed the importance of getting beyond the predictable and the merely adequate to deliver an unexpected, higher-value consumer experience—aka “magic.”
Top tips:
- Think high value, not high volume.
- Avoid fake personalization. If you claim to act on your customers’ declared interests, make sure it shows. Tailor content to your site visitors and the recipients of your e-mail campaigns.
- Empower your advocates, and provide tools they can use to spread the word.
- Cool tools are best, such as iPhone applications or widgets that make key activities portable, easily accessible—and fun.
- Use an element of surprise to spark excitement and interest. If you run a travel site, delivering one unexpected, intriguing option in an otherwise predictable list of hotels in Florida can remind users of something often forgotten these days: Serendipity is central to the online experience.
miércoles, 24 de junio de 2009
El ecosistema de los medios sociales
lunes, 8 de junio de 2009
viernes, 5 de junio de 2009
Todo lo que baja..........

miércoles, 20 de mayo de 2009
Web Analytics
Dias Malos
martes, 19 de mayo de 2009
Disney

La huella de el lugar mas feliz del mundo. Me parece poco para ser un lugar que ha recibido y hecho feliz a tantas de generaciones. Vengo llegando de Disney Anaheim y creo que es tiempo que se le de una manita de gato, ya no puede ocultar los anios y el tamano es poco, se siente sobre lleno. Pero bueno, no me imagino como le podran hacer un extreme makeover a un lugar asi, me imagino que es un dilema que deben tener los equipos que operan los parques.
Calentamiento Global

A quien no le preocupa?. 2009 fue como para darme cuenta, como puede ser que el clima baje 25 grados de un dia para otro, o que caigan esas lluvias tan largas y potentes o simplemente que veamos lo que esta pasando en los polos con todo el tema del deshielo. Es preocupante el mundo que le voy a dejar a mis hijas, pues sabemos que existen estos problemas pero en realidad hacemos muy pocas cosas par convatirlo. Creo que mi rgano de arena ante esta situacion es cuidar la energia, ser consciente del uso del agua y cosas que se pueden hacer en la casa, pero importante tambien difundir este problema.